Nine ads built from Gal's own footage, running one offer — the free 90-minute masterclass — through two separate budgets, so the money can't drift to the cheapest country instead of the ones that buy.
The same nine ads run in two campaigns with two separate budgets — one for the markets that can afford a $3,900 programme, one for South Africa. Neither can spend the other's money.
Gal to camera. Pain · curiosity · identity — three ads behind each.
The people who can write the cheque.
Ring-fenced on purpose. Seven days tells us if the leads are real.
Every ad asks for one thing: register for the free masterclass. No ad mentions the paid programme — the webinar does that job.
A hard date changes everything. There is time for one honest read and one scale-up — but only if the ads go live this week.
Both campaigns, all nine ads, live together.
No budget changes. Touching it resets Meta's learning.
Cut the losers. Judge South Africa on lead quality, not cost.
+20% every 48 hours behind whatever is working.
Registrations always spike into a deadline. Budget peaks here.
90 minutes, live. The offer is made in the room.
The ads only do one job: get the registration. Everything after that already exists, is switched on inside your GoHighLevel account, and was tested end to end with a real signup on 21 July.
The contact is created in your CRM, tagged, and the ad that produced them is recorded against their name — so every registration can be traced back to the ad that paid for it.
A fence at the top of the sequence. If the date were ever blank, everything stops instead of firing all five emails at once. Built after we proved that failure in testing.
Confirms the seat, states the date and time in their own timezone, and hands over the joining link. Sets two expectations: block the full ninety minutes, and bring one real marketing problem.
Answers the question every good prospect is quietly asking. Removes the suspicion that free means thin, and asks for the one thing that actually predicts attendance — that they come ready to work.
Makes tomorrow concrete by naming what Gal will actually cover, and reminds them it's live and interactive — every question gets answered.
The day-of nudge. Repeats the time and the link, and asks them to treat it like a meeting with a coach rather than a video playing in a background tab.
Short, and the one that recovers the most attendance. Just the link, and a reason to arrive early.
11:00 AM ET · 4:00 PM UK · 5:00 PM SAST — 90 minutes. The offer is made in the room.
A person only receives the emails that still make sense at the moment they join. The ones whose moment has passed are skipped — never queued up and dumped on them.
Everything else is built, tested and waiting. These are the only open items, in the order they matter — the first two decide whether we can launch this week.
This is the only change anyone makes to the domain. It creates a brand-new address that doesn't exist today — it replaces nothing and switches nothing off.
One page of settings, applied twice. The only difference between Campaign A and Campaign B is the country and the daily budget.
Grouped by the emotion each one leads with. This exact set of three ad sets is built once, then duplicated into the second campaign — same videos, same copy, different country.
Every number below is written down before a rand moves, so nothing gets cut or scaled on a feeling halfway through the flight.
The funnel, the CRM and the tracking are finished and proven with a real registration. What is left is the ad build itself, and it starts the moment the budget is confirmed.