Guaranteed Prosperity · Meta advertising

The Marketing Love
Languages campaign

Nine ads built from Gal's own footage, running one offer — the free 90-minute masterclass — through a two-campaign structure that tests cheaply and only funds what proves itself.

9ads live from day one, across three angles
R50.89cost per registration to beat — GP's own verified June number
R750/daytesting budget · 3× that behind proven winners
1 → 9June ran a single ad. Creative volume is the fix.
How it works

Two campaigns. One job each.

Everything new gets tested in the first campaign on a small shared budget. Anything that proves it can bring in registrations cheaply graduates to the second campaign, where the real money sits. Nothing gets scaled on a hunch.

Campaign 1

The Testing Sandbox

All nine ads enter here, grouped by the emotion they lead with. One budget at campaign level — Meta pushes spend toward whatever is working. Losers get cut inside a week.

⟶
Campaign 2

The Discovery Engine

Only proven creative gets in, at three times the budget, spending slowly and steadily. Ad money only ever sits behind an ad that has already earned it.

Campaign 1

GP_CBO_TESTING_SANDBOX

Every ad points at one destination and asks for one thing: register for the free masterclass. No ad mentions the paid programme. The webinar does that job.

Campaign & ad set settings

Built paused · client publishes
Objective
Leads
Budget
CBO — R750/day at campaign level
Bid strategy
Highest volume · no cost cap yet
Conversion location
Website
Performance goal
Maximise conversions → Love Languages Webinar — Registration
Dataset / pixel
GP's own pixel — live and receiving
Destination
The funnel registration page — branded address swaps in later
Location
Awaiting decision — UK only, or tier-1
Age
18+ · broad
Detailed targeting
None. Broad wins; the funnel qualifies.
Advantage+ audience
On
Placements
Advantage+ (all)
Exclusions
Past registrants + buyers — from GoHighLevel
Ad set budgets
None — the campaign owns all budget

ADSET_1_PAIN

For the owner who is hurting right now
GP
Guaranteed ProsperitySponsored · 🌐
You post. You boost. You wait. Nothing comes back. Do that long enough and marketing starts to feel like a black hole you keep feeding — which is exactly when most business owners quit on it. There is a reason it isn't landing, and it is fixable. Free 90-minute session, live with Gal Ezra. 👇
masterclass.gprosperity.com
Marketing shouldn't feel like a black hole.
Free live masterclass · 90 minutes

The Black Hole

CREATIVE_3_VID_METAPHOR_PAIN_GAL
Video
1:21 · vertical · burned-in captions · end card
Opening line on screen
"Marketing usually feels like… a black hole of content"
Primary text
You post. You boost. You wait. Nothing comes back. Do that long enough and marketing starts to feel like a black hole you keep feeding — which is exactly when most business owners quit on it. There is a reason it isn't landing, and it is fixable. Free 90-minute session, live with Gal Ezra. 👇
Headline
Marketing shouldn't feel like a black hole.
Description
Free live masterclass · 90 minutes
Button · destination
Sign Up → masterclass.gprosperity.com
Emotional door
In pain right now
Why this one: the most visceral hook in Gal's library. It names the exact feeling — effort disappearing into nothing — before it offers anything, so the viewer feels understood rather than sold to.
Founder formatPain hookEvergreen — no date spoken
GP
Guaranteed ProsperitySponsored · 🌐
You want clients who love what you do. What usually happens instead is a series of bad dates — you put in the effort, the money and the hope, and you walk away with debt and a bit of heartbreak. Marketing doesn't have to work like that. Free 90-minute session on the method that changes it. 👇
masterclass.gprosperity.com
Marketing that stops feeling like a series of bad dates
Free live masterclass · The Marketing Love Languages

A Series Of Bad Dates

CREATIVE_5_VID_METAPHOR_HEARTBREAK_GAL
Video
1:30 · vertical · burned-in captions
Opening line on screen
"In marketing you want to create client love — but it usually ends up like a series of bad dates"
Primary text
You want clients who love what you do. What usually happens instead is a series of bad dates — you put in the effort, the money and the hope, and you walk away with debt and a bit of heartbreak. Marketing doesn't have to work like that. Free 90-minute session on the method that changes it. 👇
Headline
Marketing that stops feeling like a series of bad dates
Description
Free live masterclass · The Marketing Love Languages
Button · destination
Sign Up → masterclass.gprosperity.com
Emotional door
In pain right now
Why this one: the strongest metaphor Gal has. It reframes wasted ad spend as heartbreak rather than a spreadsheet problem, and it already ends on an evergreen call to action — nothing in it goes stale.
Founder formatConfession hookEvergreen — no date spoken
GP
Guaranteed ProsperitySponsored · 🌐
"Facebook is against me." "The market isn't what it used to be." "The algorithm changed." "Marketing just doesn't work for my business." If you have said any of those, you are not lazy and you are not unlucky — you were handed bad information. Here is what to do instead, free, live, in 90 minutes. 👇
masterclass.gprosperity.com
It's not the algorithm. It's the advice you were given.
Free 90-minute masterclass · The Marketing Love Languages

Fake Mantras

CREATIVE_2_VID_OBJECTION_BLAME-RELEASE_GAL
Video
1:00 · vertical · bold captions
Opening line on screen
"Marketing mistake number one: fake mantras"
Primary text
“Facebook is against me.” “The market isn't what it used to be.” “The algorithm changed.” “Marketing just doesn't work for my business.” If you have said any of those, you are not lazy and you are not unlucky — you were handed bad information. Here is what to do instead, free, live, in 90 minutes. 👇
Headline
It's not the algorithm. It's the advice you were given.
Description
Free 90-minute masterclass · The Marketing Love Languages
Button · destination
Sign Up → masterclass.gprosperity.com
Emotional door
Pain released — it isn't your fault
Why this one: it recites the viewer's own excuses back to them word for word, then removes the blame. Naming someone's private thought before offering a solution is the oldest trick in direct response and it still outperforms.
Founder formatConfession hookSays "October 15th" at 0:31

ADSET_2_CURIOSITY

Open a loop, then teach — for the owner who isn't in crisis
GP
Guaranteed ProsperitySponsored · 🌐
What does Apple have in common with your local pizza place? My dad asked me that years ago and I had no idea. Once I worked it out, it changed how I market everything. It comes down to five things I call the Marketing Love Languages — and I am teaching all five free, live, in 90 minutes. 👇
masterclass.gprosperity.com
What Apple and your local pizza place both understand
Free 90-minute masterclass with Gal Ezra

Apple & The Pizza Place

CREATIVE_1_VID_STORY_CURIOSITY_GAL
Video
1:19 · vertical · captions + b-roll cutaways
Opening line on screen
"My dad asked me a question — what does Apple, McDonald's and your favourite pizza joint have in common?"
Primary text
What does Apple have in common with your local pizza place? My dad asked me that years ago and I had no idea. Once I worked it out, it changed how I market everything. It comes down to five things I call the Marketing Love Languages — and I am teaching all five free, live, in 90 minutes. 👇
Headline
What Apple and your local pizza place both understand
Description
Free 90-minute masterclass with Gal Ezra
Button · destination
Sign Up → masterclass.gprosperity.com
Emotional door
Curiosity → gaining pleasure
Why this one: the best hook in the entire library and my pick for the lead ad. It opens a question the viewer cannot answer and holds it for twenty seconds. It is also the only cut with real b-roll, which keeps the eye moving.
Founder formatCuriosity hookEvergreen — no date spoken
GP
Guaranteed ProsperitySponsored · 🌐
Marketing either makes a business or it quietly breaks it — usually by draining the bank account slowly enough that nobody notices. Most owners give up right before it starts working. When you know what you are actually doing, you can expect to see movement around the six-week mark. Here is the method, free, 90 minutes, live. 👇
masterclass.gprosperity.com
Most people quit their marketing right before it works.
Free 90-minute masterclass with Gal Ezra

Make Or Break

CREATIVE_6_VID_AUTHORITY_STAKES_GAL
Video
1:43 · vertical · captions + stock b-roll · end card
Opening line on screen
"Marketing is a make or break activity — or it breaks the bank"
Primary text
Marketing either makes a business or it quietly breaks it — usually by draining the bank account slowly enough that nobody notices. Most owners give up right before it starts working. When you know what you are actually doing, you can expect to see movement around the six-week mark. Here is the method, free, 90 minutes, live. 👇
Headline
Most people quit their marketing right before it works.
Description
Free 90-minute masterclass with Gal Ezra
Button · destination
Sign Up → masterclass.gprosperity.com
Emotional door
Avoiding pain
Why this one: the best-produced piece they have, and the only one that gives a concrete, checkable expectation — progress around six weeks. Specifics build trust where promises don't.
Founder formatStakes hookAudio is quiet — flag on upload
GP
Guaranteed ProsperitySponsored · 🌐
Every part of your business costs you money. Staff, rent, systems, stock. There are only two parts that bring money in — marketing and sales. So if those two aren't sharp, everything else is just an expense. I am teaching the marketing half free, live, in 90 minutes. 👇
masterclass.gprosperity.com
Every part of a business costs money. Two parts make it.
Free 90-minute masterclass with Gal Ezra

The Money Sucker

CREATIVE_4_VID_LOGIC_PROFIT_GAL
Video
1:05 · vertical · bold captions
Opening line on screen
"All the parts of a business cost you money — the only part that makes you money is marketing and sales"
Primary text
Every part of your business costs you money. Staff, rent, systems, stock. There are only two parts that bring money in — marketing and sales. So if those two aren't sharp, everything else is just an expense. I am teaching the marketing half free, live, in 90 minutes. 👇
Headline
Every part of a business costs money. Two parts make it.
Description
Free 90-minute masterclass with Gal Ezra
Button · destination
Sign Up → masterclass.gprosperity.com
Emotional door
Gaining pleasure — profit logic
Why this one: the sharpest business argument in the set, and it carries the strongest reason the session is free — "I want to show you how much value I can give you." That answers the "what's the catch" objection inside the video itself.
Founder formatOffer hookEvergreen — no date spoken

ADSET_3_IDENTITY

"This is me" — mirrors how the owner sees themselves
GP
Guaranteed ProsperitySponsored · 🌐
"I'm not a salesman. I'm not a marketer. I'm a business owner." Fair enough. But when you don't know how marketing works, anyone can walk in, tell you whatever they like, and sell you something that never moves the needle. Learn enough that it can't happen to you again. Free, live, 90 minutes. 👇
masterclass.gprosperity.com
If you can't market, you can be sold anything.
Free live masterclass · 90 minutes

Not Being Sticky

CREATIVE_7_VID_MIRROR_IDENTITY_GAL
Video
1:10 · vertical · bold captions
Opening line on screen
"Many people say I'm not a salesman, I'm not a marketer, I'm a business owner"
Primary text
“I'm not a salesman. I'm not a marketer. I'm a business owner.” Fair enough. But when you don't know how marketing works, anyone can walk in, tell you whatever they like, and sell you something that never moves the needle. Learn enough that it can't happen to you again. Free, live, 90 minutes. 👇
Headline
If you can't market, you can be sold anything.
Description
Free live masterclass · 90 minutes
Button · destination
Sign Up → masterclass.gprosperity.com
Emotional door
Avoiding pain — being taken advantage of
Why this one: it quotes the audience's own self-description in the first three seconds, so the right person stops scrolling and the wrong person doesn't. Then it turns that identity into the reason they keep getting sold to.
Founder formatCuriosity hookEvergreen — no date spoken
GP
Guaranteed ProsperitySponsored · 🌐
Somebody sells you a marketing solution. It feels great for a month. Then the numbers flatten and they tell you it just needs another three months. That isn't a strategy, it's a quick fix — and the come-down costs you. Learn to do it yourself instead. Free 90-minute session. 👇
masterclass.gprosperity.com
A quick fix is not a marketing strategy.
Free 90-minute masterclass with Gal Ezra

The Marketing Drugs

CREATIVE_8_VID_METAPHOR_BETRAYAL_GAL
Video
1:14 · vertical · bold captions
Opening line on screen
"Marketing mistake number two: being on the marketing drugs"
Primary text
Somebody sells you a marketing solution. It feels great for a month. Then the numbers flatten and they tell you it just needs another three months. That isn't a strategy, it's a quick fix — and the come-down costs you. Learn to do it yourself instead. Free 90-minute session. 👇
Headline
A quick fix is not a marketing strategy.
Description
Free 90-minute masterclass with Gal Ezra
Button · destination
Sign Up → masterclass.gprosperity.com
Emotional door
Pain released — you were sold a high
Why this one: speaks straight to anyone burned by an agency retainer. The weakest framing of the nine — he is small in a wide outdoor shot — but the argument is strong enough to earn a test.
Founder formatConfession hookSays "October 15th" near the end
GP
Guaranteed ProsperitySponsored · 🌐
You have a good business. You work hard. And still, everyone around you seems to be doing better with less. That gap usually isn't talent and it isn't luck. It's that they are speaking a language their market actually responds to. Gal teaches all five of them free, live, in 90 minutes. 👇
masterclass.gprosperity.com
Why everyone else seems to be doing better
Free live masterclass · The Marketing Love Languages

Thinking Marketing Works

CREATIVE_9_VID_COMPARISON_ENVY_GAL
Video
1:00 · vertical · bold captions
Opening line on screen
"You have your business… yet everyone around you seems to be doing great"
Primary text
You have a good business. You work hard. And still, everyone around you seems to be doing better with less. That gap usually isn't talent and it isn't luck. It's that they are speaking a language their market actually responds to. Gal teaches all five of them free, live, in 90 minutes. 👇
Headline
Why everyone else seems to be doing better
Description
Free live masterclass · The Marketing Love Languages
Button · destination
Sign Up → masterclass.gprosperity.com
Emotional door
In pain right now — comparison
Why this one: comparison is an uncomfortable, very human hook, and almost no competitor is willing to name it out loud. Untested territory for GP, which is exactly why it belongs in a sandbox rather than behind real budget.
Founder formatCuriosity hookEvergreen — no date spoken
Campaign 2

GP_DISCOVERY_ENGINE

Starts empty. It stays empty until an ad downstairs has earned its way in. Then it runs at three times the budget, slowly and steadily, for as long as it keeps performing.

Campaign & ad set settings

Built paused · fills up in week 2
Objective
Leads
Budget
CBO — R2,250/day (3× the sandbox)
Bid strategy
Highest volume → cost cap once stable
Ad set
WINNERS_<angle> — one per proven angle
Everything else
Identical to the sandbox — same pixel, event, geo, exclusions
Contents
Graduated creative only. Never a new idea.

Kill

  • R750 spent, no registrations — cut it.
  • Cost per click 3–4× the account average — the creative isn't landing.
  • CPM around 3× average — earliest warning sign of a bad ad.
  • Viewers dropping off at 2 seconds means the hook is wrong, not the video.

Graduate

  • R1,500 spent — enough for a fair read.
  • Under R50.89 per registration — beats GP's own June number.
  • Click-through rate above 2%.
  • Copy it up to Discovery, pause the sandbox twin so they don't bid against each other.

Scale

  • Don't touch anything for 7 days. Budget changes wobble performance.
  • Then +20%, wait 48 hours, read it, repeat.
  • Keep several creatives live — one takes over as another tires.
  • New ideas always start again in the sandbox. Never straight into Discovery.
Before a single rand moves

Where the build actually stands

Tracking and lead capture are both done and verified. One item is a genuine blocker, and it sits on GP's side.